Privacy Policy

1. Overview

Direct Home Solutions LLC ("Company," "we," "us," or "our") is a real estate investment company headquartered at 2150 West 117th Street #1225, Cleveland, OH 44111. We operate the website thevnagroup.com and purchase residential real estate directly from homeowners in Northeast Ohio.

This Privacy Policy applies to all personal information collected through our website, contact forms, phone calls, text messages, emails, and any other communications with our company.

By submitting your information through our website or contacting us, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.

2. Information We Collect

Information You Provide Directly

When you complete a form on our website, call us, or communicate with us by any means, we may collect:

• Identity information: First name, last name
• Contact information: Phone number, email address, mailing address
• Property information: Property address, property condition, occupancy status, reason for selling, desired timeline
• Financial context: Mortgage status, foreclosure status, outstanding liens (only as voluntarily disclosed)
• Communication records: Records of calls, texts, emails, and form submissions

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• Device information: Browser type, operating system, device type
• Usage data: Pages visited, time on site, referring URL, clicks
• IP address: Used for geographic analytics and fraud prevention
• Cookies and tracking pixels: Including the Meta (Facebook) Pixel — see Section 10

Information from Third Parties

We may receive information about you from third-party sources including:

• Public property records and county assessor databases
• Skip-tracing services used to locate property owners
• Meta (Facebook) and Google advertising platforms, where you have interacted with our ads
• List providers of distressed property owner data, used in compliance with applicable law

3. How We Use Your Information

We use your personal information for the following purposes:

To Provide Our Services

• Evaluate your property and prepare a cash purchase offer
• Contact you by phone, text message, and email to discuss your property and our offer
• Facilitate the purchase and closing process
• Communicate with title companies, attorneys, and other closing parties on your behalf

Marketing and Advertising

• Send you follow-up communications about our services if you have opted in
• Create and run targeted advertising on Meta (Facebook), Google, and similar platforms
• Build lookalike audiences from anonymized customer data on advertising platforms
• Analyze the effectiveness of our marketing campaigns

Legal and Business Operations

• Comply with applicable federal, state, and local laws and regulations
• Prevent fraud, unauthorized access, and other illegal activities
• Resolve disputes and enforce our agreements
• Maintain business records as required by law

4. TCPA — Telephone Consumer Protection Act

What This Means

• We may call or text you using automated dialing technology after you submit our form
• Message and data rates may apply to text messages
• Message frequency varies based on your inquiry and our follow-up process
• You may receive calls or texts during normal business hours and in the evenings

How to Opt Out of Calls and Texts

• Text STOP to any text message we send you to immediately unsubscribe from SMS communications
• Text HELP for assistance
• Call us directly at 216-238-4714 and request to be placed on our Do Not Call list
• Email us at [email protected] with "DO NOT CALL" in the subject line
• Register your number on the National Do Not Call Registry at donotcall.gov

Do Not Call Policy

We maintain an internal Do Not Call list. If you request to be added to our Do Not Call list, we will honor that request within 30 days and maintain it for a minimum of 5 years as required by the FTC's Telemarketing Sales Rule (TSR). Registered numbers will not be called for solicitation purposes.

5. CAN-SPAM Act — Email Communications

We comply with the CAN-SPAM Act of 2003 and its implementing regulations. In connection with our email communications:

• We will not use false or misleading header information in our emails
• We will not use deceptive subject lines
• All commercial emails will be identified as advertisements where required
• Our physical mailing address (2150 West 117th Street #1225, Cleveland, OH 44111) will be included in all commercial emails
• Every commercial email will include a clear and conspicuous opt-out mechanism
• We will honor opt-out requests within 10 business days
• We will not charge a fee or require any action other than sending a reply email or visiting a single web page to opt out

To Unsubscribe from Email

Click the "Unsubscribe" link at the bottom of any email we send you, or email us at [email protected] with "UNSUBSCRIBE" in the subject line. We will process your request within 10 business days.

6. Sharing Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We share information with trusted third-party service providers who assist in our operations, including:

• Title companies and real estate attorneys involved in closing transactions
• CRM and lead management software providers (e.g., GoHighLevel, Follow Up Boss)
• Email and SMS communication platforms
• Advertising platforms (Meta, Google) — for targeted advertising only, under their respective data use policies
• Analytics providers (e.g., Google Analytics)

All service providers are contractually required to protect your information and use it only for the purposes for which it was disclosed.

Legal Requirements

We may disclose your information if required to do so by law, court order, subpoena, or government regulation, or if we believe in good faith that such disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Business Transfers

If Direct Home Solutions LLC is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

7. CCPA / CPRA — California Residents

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

Right to Know

You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected.

Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where we are required by law to retain it, or where it is necessary to complete a transaction you requested).

Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing

We do not sell personal information as defined under the CCPA. We do use your information to create advertising audiences on Meta and Google platforms — you may opt out of this use by contacting us.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised your privacy rights.

How to Submit a CCPA Request

To exercise any of the above rights, submit a verifiable consumer request by:

• Emailing [email protected] with "CCPA REQUEST" in the subject line
• Calling us at 216-238-4714

We will respond to verifiable consumer requests within 45 days. We may extend this period by an additional 45 days where necessary, with prior notice.

8. FCRA — Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA) regulates the collection, dissemination, and use of consumer information, including credit information. In connection with our real estate purchase activities:

• We do not pull credit reports on sellers as a condition of making a cash offer
• Any credit or background information we may access in connection with a transaction is obtained only with your explicit written consent and for permissible purposes under the FCRA
• We do not report information about sellers to consumer reporting agencies
• If we obtain a consumer report in connection with a transaction and take any adverse action based on that report, we will notify you of that action and your rights under the FCRA

9. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage. Cookies are small data files stored on your browser or device.

Types of Cookies We Use

• Essential cookies: Required for the website to function properly. Cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). Collected data is anonymized and aggregated.
• Advertising cookies: Used to deliver relevant ads and track ad campaign performance. This includes the Meta Pixel and Google Ads conversion tracking.

How to Control Cookies

• Most browsers allow you to refuse or delete cookies through your browser settings
• Opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout
• Manage your ad preferences on Facebook at facebook.com/ads/preferences
• Visit optout.aboutads.info to opt out of interest-based advertising from participating companies

Note that disabling cookies may affect the functionality of our website.

10. Meta Pixel & Advertising Platforms

Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of code that allows us to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may:

• Track actions you take on our website (such as form submissions) and report them to Meta
• Allow us to show you relevant ads on Facebook and Instagram based on your website visit
• Allow us to create "lookalike audiences" of users similar to our website visitors
• Collect your IP address, browser type, referring URL, and pages visited

This data is processed by Meta Platforms, Inc. in accordance with their Data Policy, available at facebook.com/policy.

Opting Out of Meta Pixel Tracking

• Adjust your Facebook ad settings at facebook.com/ads/preferences
• Install the Facebook Pixel Helper browser extension to view and control pixel tracking
• Use your browser's "Do Not Track" setting (note: this may not be honored by all platforms)

We also use Google Ads conversion tracking. To opt out of Google's use of cookies for advertising, visit adssettings.google.com.

11. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• Access controls limiting employee access to personal information on a need-to-know basis
• Secure storage of records in password-protected systems
• Regular review of our data collection, storage, and processing practices

12. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Active leads: Retained for up to 24 months from last contact, unless you request deletion
• Closed transaction records: Retained for a minimum of 7 years as required by Ohio real estate law and IRS record-keeping requirements
• Do Not Call / Do Not Contact lists: Retained permanently (minimum 5 years per FTC Telemarketing Sales Rule)
• Marketing opt-out records: Retained indefinitely to honor your opt-out preference
• Website analytics data: Retained for 26 months (Google Analytics default)

After applicable retention periods, personal information is securely deleted or anonymized.

13. Children's Privacy — COPPA

Our website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13. Our services involve real estate transactions which are legal contracts and therefore require users to be of legal age in their jurisdiction.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information, please contact us immediately at [email protected] and we will take steps to delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA) and do not direct any of our advertising to individuals under the age of 18.

14. Third-Party Links

Our website may contain links to third-party websites, including but not limited to Facebook, Google, and other real estate or legal information resources. These third-party sites have their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices or content of these third-party websites and our linking to them does not imply endorsement of their practices.

15. Your Rights & Choices

Regardless of your state of residence, you have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal information (subject to legal retention obligations)
• Opt-out of SMS: Text STOP to any message we send, or call 216-238-4714
• Opt-out of email: Click Unsubscribe in any email, or email [email protected]
• Opt-out of calls: Request placement on our internal Do Not Call list
• Opt-out of ad targeting: Adjust your settings on Facebook or Google Ads platforms
• Data portability: Request your data in a portable format where technically feasible

To exercise any of these rights, contact us using the information in Section 17. We will respond within 30–45 days depending on the nature of the request. We will not discriminate against you for exercising your privacy rights.

16. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes — those that significantly affect your rights or how we use your data — we will provide additional notice, which may include posting a notice on our homepage or sending an email notification to contacts in our database.

Your continued use of our website or services following notice of any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this policy periodically.

17. Contact Us — Privacy Inquiries

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us: